KA Pâté

Pate, an ancient food, dating back to 4500 BC Egypt, has fallen out of favour in recent years. KA revitalises its ancient origins in a modern context, using modernised Egyptian shapes to evoke history without cliché.

It targets culturally curious Gen Z grazers, who use snackboards as social events, and love being the first to discover something new. Collectable brand world objects fulfil their need for a sophisticated centerpiece that is both nutritious and a flavourful conversation starter. KA provokes curiosity and intrigue, never shying away from it’s ingredients or history.

Solo project