A Black male model
Woman hands
A chair
A Black male model
Woman hands
A chair
A black female model
A female model
Perfumes
A black female model
A female model
Perfumes

Saranya Treichel

Brand designer and artist Based in London
Brand designer and artist Based in London
I create human-centered work that encourages you to reconnect with the world around you.
I create human-centered work that encourages you to reconnect with the world around you.

Obsession is my secret weapon

Obsession is my secret weapon

Obsession is my secret weapon

For me, obsession is about craving to understand something. My process begins with understanding the audience deeply, and ends with creating something they can connect with.

Things I've recently gotten obsessed with
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture

Featured Works

Featured Works

Featured Works

cocktail glasses

Nexus degree show

Systems & Event Branding
a car in back view

Rooted

Product
a perfume bottle

KA Pâté

Food Branding
a chair

Sky Go

UX/UI & Branding

More Works

What I bring to the table

What I bring to the table

What I bring to the table

Strategy with psychology

i use behavioural psychology and audience research
to inform strategies that resonate

Strategy with psychology

i use behavioural psychology and audience research
to inform strategies that resonate

Strategy with psychology

i use behavioural psychology and audience research
to inform strategies that resonate

Brand & systems design

I believe brands should be fexible systems
that become native to every touchpoint they live in

Brand & systems design

I believe brands should be fexible systems
that become native to every touchpoint they live in

Brand & systems design

I believe brands should be fexible systems
that become native to every touchpoint they live in

Digital design

I design intuitive digital experiences that guide attention
and shape behaviour

Digital design

I design intuitive digital experiences that guide attention
and shape behaviour

Digital design

I design intuitive digital experiences that guide attention
and shape behaviour

Craft & Making

i use my fine art background to add humanity and materiality
to a digital-first world

Craft & Making

i use my fine art background to add humanity and materiality
to a digital-first world

Craft & Making

i use my fine art background to add humanity and materiality
to a digital-first world

Let's make something unusual

Let's make something unusual

Let's make something unusual