A Black male model
Woman hands
A chair
A Black male model
Woman hands
A chair
A black female model
A female model
Perfumes
A black female model
A female model
Perfumes

Saranya Treichel

Saranya

Treichel

Brand, Digital & Packaging Design

Handmade Art
Brand design rooted in cultural research and a slight obsession with forgotten things
Brand design rooted in cultural research and a slight obsession with forgotten things.

Brand, Digital & Packaging Design

Handmade Art

Obsession is my secret weapon

Obsession is my secret weapon

Obsession is my

Secret weapon

For me, obsession is about craving to understand something. My process begins with understanding the audience deeply, and ends with creating something they can connect with.

For me, obsession is about craving to understand something. My process begins with understanding the audience deeply, and ends with creating something they can connect with.


Things I've recently gotten obsessed with:
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture

Things I've recently gotten obsessed with
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture


Things I've recently gotten obsessed with:
Gen Z “little treat” culture · Urban foraging · The neuroscience of doomscrolling · Nature vs nurture

Featured Projects

Featured Projects

Featured Projects

a perfume bottle

KA Pâté

Food Branding
cocktail glasses

Nexus degree show

Systems & Event Branding
a car in back view

Rooted

Branding, UX/UI
a chair

Sky Go

UX/UI & Branding

More Projects

What I bring to the table

What I bring to the table

What I bring to the table

Strategy with psychology

i use behavioural psychology and audience research
to inform strategies that resonate

Strategy with psychology

i use behavioural psychology and audience research
to inform strategies that resonate

Strategy with psychology

i use behavioural psychology
and audience research to inform
strategies that resonate

Brand & systems design

I believe brands should be fexible systems
that become native to every touchpoint they live in

Brand & systems design

I believe brands should be fexible systems
that become native to every touchpoint they live in

Brand & systems design

I believe brands should be fexible
systems that become native to
every touchpoint they live in

Digital design

I design intuitive digital experiences that guide attention
and shape behaviour

Digital design

I design intuitive digital experiences that guide attention
and shape behaviour

Digital design

I design intuitive digital
experiences that guide attention
and shape behaviour

Craft & Making

i use my fine art background to add humanity and materiality
to a digital-first world

Craft & Making

i use my fine art background to add humanity and materiality
to a digital-first world

Craft & Making

i use my fine art background
to add humanity and materiality
to a digital-first world

Let's make something unusual

Let's make something unusual

Let's make

something unusual