Sky Go

Problem: Despite having access to Sky Go, many under-35 users choose competing streaming platforms with more immersive and engaging interfaces.

Brief: Reimagine the Sky Go app to better retain younger audiences and improve competitiveness.

Insight: Younger viewers want to be prioritised. Streaming platforms should feel personal and immersive, not simply functional.

Solution: Make the user the center of the universe with cosmic-themed design, customisable colours and an immersive visual system.